People around the world are thrilled by the ease and convenience of their smartphones and Internet services, but they aren’t willing to trade their privacy to get more of it.
That is the top-line finding of a new study of 15,000 consumers in 15 countries…The study, conducted by Edelman Berland, a market research firm, and sponsored by EMC, the data storage giant, has some other intriguing results with implications for business. Consumers worldwide seem to strongly agree with the notion that there should be laws “to prohibit businesses from buying an selling data without my opt-in consent” — 87 percent.
When asked to name the leading threats to online privacy in the future, 51 percent of the global panel of consumers picked “businesses using, trading or selling my personal data for financial gain without my knowledge or benefit.” That was well ahead of the 35 percent who selected “lone/crazy hackers, hacker groups or anarchist types.” The prying eyes of government — “my government spying on me” — was cited as a serious privacy threat by only 21 percent, even in the wake of the Edward Snowden leaks that showed the sweeping surveillance programs of American and British intelligence agencies.
It is worth noting that among countries surveyed, those with a higher standard of living where generally less willing to trade privacy for “convenience”. In countries where people are less well off, they are more willing to trade some of their privacy for conveniences (saving time / money)–lending credence to the idea that privacy is, to a certain extent, a luxury.
In the aftermath of the Snowden leaks, it is a bit surprising to see people around the globe so much more concerned with businesses selling their data (51%) than government “spying” (21%). I have maintained that I do not believe government “spying” is a serious threat to personal privacy, (so long as the government in question is an accountable, transparent, and democratic government) and it seems that most people around the world generally agree that private businesses trading our information is a greater threat to privacy than government surveillance.
There is also a qualitative difference between private data collection and government surveillance. Private companies trade data for money, while the government collects information for security reasons. The government is directly accountable to people and is supposed to have societies best interests at heart, as opposed private businesses, which are accountable to markets and are motivated by profit maximization.
Despite outrage drummed up by civil rights and privacy activists, people seem to understand the different functions of these two forms of data collection. According to respondents, people were most willing to trade privacy for “being protected from terrorist and/or criminal activity” (54%) than any other reason offered (the next highest answer, for comparison, was a tie between better access to information / knowledge and easier access to healthcare information, at 45%).
There are notable limitations to determining global preferences from a 15,000 person sample that covers only 15 countries. However, the surveys results do suggest that globally people are not as concerned with government spying as one may expect.
Perhaps as governments such as the U.S. have become more willing to engage in public discourse about surveillance and offer reforms, people have had their fears assuaged. Or perhaps people, not seeing government surveillance negatively affecting their lives, are willing to trust their government in the name of security and crime prevention (especially governments that have earned that trust through a history of good governance).
I get annoying telemarketers, spam emails, and advertisement text messages from companies that have bought my personal information on a daily basis. Private companies are much more willing to use (and therefore likely to abuse) personal data. Furthermore, the conveniences this information supplies are extremely trivial when compared with security / crime protection.